Ella Grace
Influencer
Collective
We partnered with Ella Grace—a lifestyle influencer with an audience of over 250k—to create a cohesive digital presence and launch an exclusive product line. Our aim was to design a brand that captured Ella’s warmth and authenticity while delivering a seamless web experience and shareable campaign assets.
Discovery & Positioning
<p>The project kicked off with a series of workshops to uncover Ella’s personal story, brand vision, and her community’s expectations. We mapped out her values—honesty, positivity, self-expression—and translated those insights into a strategic brand framework. Competitive research revealed an opportunity for a more editorial approach, blending personality with premium aesthetics.</p>
<p>Through co-creation sessions, we established the tone for a holistic wellness and lifestyle brand that feels empowering yet approachable. Key attributes included an inviting color palette, hand-drawn accents, and generous use of white space—anchoring Ella’s distinctive voice in every design decision.</p>
Brand Strategy, Web Design
15th March 2024
Creation & Launch
<p>We built a modular identity system—custom logotype, icons, and typography—supported by branded templates for Instagram, TikTok, and email campaigns. The website featured an interactive journal and shop, with subtle motion and easy navigation to foster audience engagement.</p>
<p>The campaign reached 120K+ engagements in the first week and drove a 65% conversion increase for Ella’s product line. Deliverables included a content calendar, full e-commerce integration, and a launch toolkit for future brand activations. Together, we established a platform that deepens Ella’s connection with her community and amplifies her voice in the digital space.</p>
(Client Review)
Franklin turned Archin Design Studio’s ideas into clean brand. and perfectly aligned with our vision
John Watson
Founder, Archin Design Studio
(Project)
